About Us

We are a family-owned business: small but effective.

In addition to Hazel and Darren’s expertise outlined below, we have access to a wide pool of internationally recognised, experienced associates who can be called upon on a project by project basis, as requirements dictate, to ensure that we can offer the most lean and agile team for your project.

People like David Pyefinch (www.madfinch.com.au), Susie White (www.eatdrinkinnovate.com.au), Rhona MacTavish (www.rhonamactavish.com.au), Jane Milton (www.janemilton.com) and Judith Sweet (www.aboutfood.com.au).

Dr Hazel MacTavish-West

Creative Food Innovator & VegDoctor, Churchill Fellow

Qualifications:  BscAgric (Hons, Syd), PhD (Tas).

Hazel is a food scientist with 25+ years’ experience in plant and food science, natural flavours and fragrances, colours and bioactives. In Australia, Hazel works with farmers and primary producers, food manufacturers, retailers and consumers, to create tasty, practical and on-trend new food and beverage products. A key focus is greater use of fruit and vegetables as healthy and functional ingredients in a diverse range of food products. Hazel provides food innovation training to the Australian food industry, especially the vegetable sector and regional agri-food producers. Connect with Hazel on LinkedIn for regular updates www.linkedin.com/in/vegdoctor/

Darren West

Electronics and Software Designer, Technology Evangelist, Entrepreneur.

Qualifications: BSc(Hons) MPhil(Cantab) CEng MIET MIEAust CPEng FRSA

Experience:  Darren is an electronic engineer, scientist and business entrepreneur with key skills in design and prototyping of complex audio visual and computer hardware. Electronic, software, or FPGA contract design services. Darren has recently embarked on a PhD at UTas: Working title:  Smart Soil Sensors for the Vegetable Industry; as part of the Soil CRC project 2.2.02 ‘Smart’ soil sensors, sub project:- Self-learning moisture sensors.