About Us

In addition to Hazel and Darren, we have access to a wide pool of internationally recognised, experienced associates who can be called upon on a project by project basis, as requirements dictate, to ensure that we can offer the most lean and agile team for your project.  For further information on our extended team, please click on the photo below:

Dr Hazel MacTavish-West, Food & Plant Scientist, Innovator, Entrepreneur, Communicator.

Qualifications:  BscAgric (Hons, Syd), PhD (Tas).

Experience: 25 years of innovative near-market solutions, new concept product development & creative brand strategies for food & farming enterprises in Australia & the UK.  Scientifically, Hazel specialises in flavour, colour & health benefits of crops & foods: optimising quality, functionality & the consumer experience.  An independent consultant since 2003, with a wealth of experience & a diverse portfolio of commercial & research projects, Hazel is highly regarded by the food & farming industries in both the UK & Australia.

Darren West, Electronics and Software Designer, Technology Evangelist, Entrepreneur.

Qualifications: BSc(Hons) MPhil(Cantab) CEng MIET MIEAust CPEng FRSA

Experience:  Darren is an electronic engineer, scientist and business entrepreneur with key skills in design and prototyping of complex audio visual and computer hardware. Electronic, software, or FPGA contract design services.

Key clients include Microsoft and Pixel Power.  With a keen interest in sustainable engineering and a creative mind which knows no bounds.

Hazel in the lab
Darren at his desk
Darren setting up an experiment
Hazel at the sensory